Brian Dougherty is a leader in the emerging field of green design and values-based branding. As founder and creative director of Celery Design Collaborative, Brian encourages companies to embrace sustainability as a springboard for innovative thinking and an effective way of building brands. Celery has offices in California and Paris, France. Brian lives and works in Berkeley, California.
Brian’s new book, Green Graphic Design (Allworth Press, 2009) frames green design as an opportunity to do “more good,” not just “less bad.” It goes well beyond the obvious changes, such as recycled paper, and challenges designers to consider their full impacts on society.
Brian Dougherty, founder and creative director, Celery Design Collaborative in California, USA and Paris, France
Brian Dougherty explores the vanguard of sustainable design, where eco-innovation and values-based branding are transforming graphic design practice.
Sustainable design has evolved beyond the realm of recycled paper and green printing to embrace whole systems thinking and new business strategies. This opens up a world of opportunities for designers to create solutions that are radically more effective than the status quo. It also makes sustainable design more fun and creative.
Dougherty draws upon examples from a dozen years of working at the forefront of the sustainable design movement and from his new book, Green Graphic Design.
