Exhibitions

AIGA 365: Year in Design 29

Design excellence results from creativity, inspiration, skill, experience, intuition and discipline. And AIGA’s suite of competitions is widely recognized as the most discerning statement on design excellence today, extending a legacy that began more than 90 years ago. By means of the competitions, AIGA creates an authoritative chronicle of outstanding design solutions, each demonstrating the process of designing, the role of the designer and the value of design.

The selection criteria include both aesthetic judgments and an evaluation of communication effectiveness. Each piece is considered within the context of its purpose, content, objective, audience and resources. For the “AIGA Annual Design Competition”, the jury selected 155 outstanding entries from more than 4,700 entries received. For “AIGA 50 Books/50 Covers”, a jury selected the year’s best from more than 900 entries received.

AIGA is committed to using selections from its annual competitions to demonstrate the process of design; the role of the designer; and the value of design to business, culture and society at large. Selections are published in AIGA’s virtual gallery at designarchives.aiga.org, and available to designers worldwide.

The AIGA 365: Year in Design exhibition marks the first time AIGA’s annual competition selections will be shown in China.

About AIGA

AIGA, the professional association for design, is the premier place for design—to discover it, discuss it, understand it, appreciate it, be inspired by it.

AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. AIGA stimulates thinking about design through journals, conferences, competitions and exhibitions; demonstrates the value of design to business, the public and government officials; and empowers the success of designers at each stage of their careers by providing invaluable educational and social resources.

Founded in 1914, AIGA remains the oldest and largest professional membership organization for design. AIGA is a nonprofit, educational institution.

www.aiga.org

About AIGA China

Established in 2006, AIGA China is a partnership between AIGA – the American professional association for design – and China’s Central Academy of Fine Arts (CAFA), to enhance the opportunity for world-class design education in China.

AIGA has developed extensive resources to support the design profession in the United States and is poised to make this information available to Chinese students and design educators.

www.aigachina.org

Time: 2009.10.24 – 11.15
Venue: CAFA Art Museum