Exhibitions

Design as Productive Force

With a strong aim to bridge China with global modern design and giving momentum to the country’s expanding design industry, this exhibition explores the critical role design plays in enhancing business (brand) competitiveness. An attempt will be made to demonstrate, from multiple angles, the strategic value of design originality in brand orientation and the process involved in realisation.

The exhibition will be presented in two sections: Open Letters from CEOs, and Design Stories in Brands, assisted by the use of a multi-media visual presentation.

Opening of the Exhibition
Time: 2009.10.26 | 20:00
Venue: National Art Museum of China